Consumer Psychology and Behaviour Design Blog

From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences; for users, and for yourself. Whether you're curious about how people think, or you're preparing for your next big job interview, you'll find insights here to help you grow with purpose and land the role that fits you best.

Understanding the Basics of Content Analysis

Understanding the Basics of Content Analysis

Understanding the Basics of Content AnalysisGary van Broekhoven
Published on: 19/05/2025

Master content analysis to decode user behaviour. Explore coding methods, AI trends & real-world uses for UX, marketing & product success.

Consumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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